Carl's Jr., a popular fast food hamburger chain used Miss Paris Hilton for their television ads! "We liken our advertising to more of what the beer brands do," said Brad Haley, rep for marketing at Carl's Jr while facing an interview. "There's a lot of male attitude, personality and edge. Sometimes sex appeal enters into it on occasion. It's something younger guys are interested in." The plan appears to have been a good one. The chain went up by $1.4 billion in sales last year! It also has been reported that there have been 25 months of sales increasing. Well, Paris just strikes again I guess!
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